“More jobs to open up in the PR and ad industry”
- The Hudson Report Singapore
As quoted by Hudson Report1, “Things are looking up for the media, PR and advertising industry”. This sector experienced strong growth with 67.6% of employers looking to increase headcount. Social media and digital marketing are the key focus.
"The switch from traditional advertising channels to newer ones, such as apps, blogs and predictive tools, has meant more work for agencies and has buoyed that sector. However, consultants need the right skills – in social and digital just as much as traditional media relations – to be in demand," Tulika Tripathi, managing director, Hudson Asia2 said.
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Source 1: The Hudson Report (H2 2016)
Source 2: Marketing Interactive article dated 13 July 2016